4 Education and Training Tips
1. Offer Educational Training. Engage your staff in the Merz Institute of Advanced Aesthetics for complete product training courses. Allocate time to get up to date on the latest trends and practice-enhancing revenue opportunities.
2. Implement Virtual Technology. During COVID-19, many businesses are taking consultations online. Consider launching a teleconsultation program to keep your schedule as normal as possible with new client consults or post-procedure re-checks. Many consumers have a smartphone or a computer with a webcam to facilitate this kind of consult. This is an opportunity to increase your education and comfort with technology to help your practice innovate for the future.
3. In-Clinic Training. Use this opportunity to perform in-clinic, hands-on training with your staff. Here are a few ideas for staff training topics:
- Reception: Improve phone skills in order to increase and maximize patient consult opportunities.
- Reception: Optimizing the check-out process for social media reviews.
- Clinical: Hands-on injectables and device treatment technique training.
- Team: Improving patient interactions to optimize revenue and profitability through multi-product sales.
4. Technology Brush-Up. Use this time to engage in online trainings or virtual re-trains with your website, social media, before and after and/or EMR vendors that your practice is currently underutilizing. There may be updates to these technologies that you don’t know about that could benefit your overall strategic goals.
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