4 Tips for Optimizing Aesthetic Booking and Intake Processes

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Jun 27, 2022
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Lab
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Joshua Schoenbart

Make a positive first impression with your patients by streamlining your booking and patient intake process. In this blog, we’ll provide four tips to optimize your processes to ensure a frictionless intake experience for your patients.                                                      

  1. High-Conversion Content: Prominently feature content on your website with online booking links. Use the following forms of content with “book now” calls to action:
    • Before and after photos
    • Special limited-time promotions
    • Product offerings and a detailed list of services
    • Educational and blog content
    • Client testimonials
  2. Online Scheduling: Make sure it’s easy for patients to book an appointment online. Check if your EMR software has an online booking module to streamline workflow for your staff.
  3. Automated Email Communication and Text Alerts: Use email communication and text alerts to keep patients engaged on digital channels. Use text messages for appointment reminders and important notifications. Leverage email for more frequent communications including:
    • Appointment reminders
    • Practice announcements and employee spotlights
    • Referral program and membership package information
  4. Waiting Room Experience: Use the waiting room as an opportunity to showcase your products and educate your patients about the products, services, and subscriptions you offer. 

SCHEDULE A MEETING TO DISCUSS HOW YOU CAN INCREASE NEW PATIENT VISITS AND IMPROVE INTERNAL WORKFLOW

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