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Medical aesthetics practitioners must continually educate themselves to remain informed of the newest industry trends and developments. Doing so helps them stay a step ahead of competitors and provide their patients with the best care possible. Through continuing education, practitioners can grow their skillset, acquire new certifications, and explore career options. In addition, professional learning […]

According to Business Wire, Intragram Reels generate almost 40% more engagement than other Instagram content formats.. This is because Reels can reach up to 2.5 times more people than regular posts. However, creating a video content strategy for your medical aesthetics practice to increase brand awareness and lead generation requires creativity, consistency, and brand authenticity. […]

It’s no secret that the fall, winter, and early spring are the most optimal time for patients to receive laser treatments. Lasers can effectively treat a multitude of common skin issues such as redness, hyperpigmentation, aging, and more. Thus, they can be widely marketed to your practice’s following and personalized to the specific concerns of […]

As a medical aesthetics practice owner, one of your top marketing priorities should be generating online reviews. Why? Because potential patients trust online reviews as much as personal recommendations when making healthcare decisions. In fact, 72% of consumers say that positive reviews make them trust a business more. So, how do you get more reviews […]

The medical aesthetics industry is expected to reach more than $19 billion in sales globally by the end of 2023. Below is a list of five medical aesthetic trends we anticipate will contribute to industry growth this year. And thanks to these trends, McKinsey predicts that the market for aesthetic injectables could grow 12%-14% per […]

Valentine’s Day is a fantastic time to fulfill your patient’s New Year’s resolutions to look and feel their best in 2023. Consider showing a little extra love this year with creative specials and giveaways. To help, we’ve put together a 4-step list to attract new patients for Valentine’s Day and keep them coming back long […]

Open houses are a great way to generate new interest from current and prospective patients by highlighting your latest and greatest products and services. They are also fantastic for showing off your practice, staff, and offerings in a comfortable and organic way. With everyone eager to look and feel their best for summer, consider the springtime an optimal time to host your next event.

Posting on social media doesn’t have to be a chore! Social media can be a fantastic way to interact with current and prospective patients. Set a goal of posting two to three times per week on Instagram, and leverage the same content for your practice’s Facebook page. Experiment by making one of these weekly posts […]