Blog

According to Skin Inc. retail sales should account for 20% to 40% of your practice’s total revenue. The path to a successful retail business requires strategic planning and execution. In this blog, learn our four-step process to boost your practice’s skincare revenue. The Art of the Consultation A successful retail sale starts at the beginning […]

Synergy is the first full-service aesthetics company launched and designed for the Midwest. We are revolutionizing the traditional model in an industry with explosive growth. While many other companies focus their energy on the East and West coasts, we exclusively serve Midwestern practices, providing them with access to innovative products, cutting-edge technologies, and dynamic services. […]

Aesthetic Membership programs are an effective way to stabilize income and generate a recurring revenue stream. Membership programs can incentivize return behavior, generate patient loyalty, and make expensive treatments more accessible for patients on a budget by spreading payments out monthly. Static Membership Programs One of the most popular membership types is a static membership […]

Inventory Optimization – managing product inventory levels based on expected patient demand while improving profitability and reducing excess holding and maintenance costs. In this article, we’ll explore three ways to change the way your practice manages inventory: Order Size: Bigger is Not BetterPlacing orders that are too large can tie up cash on hand and […]

Key Performance Indicators (KPIs) evaluate the performance of your practice based on specific data points that are selected based on overarching success indicators. The use of KPIs can help you track what strategies are working, and where you have an opportunity for improvement! Common KPIs in aesthetic practices include: Profitability by SKU or Product/ Service […]

Our team has curated a list of top trending aesthetic procedures across the Midwest. This list was curated by our team of local Synergy AESTHETICS representatives. Non-invasive treatments with no patient downtime were among the top trending topics! SCHEDULE A MEETING TO DISCUSS MORE TRENDS IN AESTHETICS. Here is a list of what treatments you […]

QR codes are not a new phenomenon—but in recent years they’ve become more useful! A QR code is like a barcode scanner, except for your phone. When they were first introduced, users had to download a special app on their phones to scan them. The technology has advanced and now anybody can scan a QR […]

Most aesthetic practices are familiar with “boosting” a post on Facebook. Boosting a post gains more exposure through paid advertising. However, when it comes to using Facebook Ads Manager, many aesthetic practices report being uncomfortable with paid advertising. In this series of posts, we’ll begin to explore a variety of Facebook Ads Manager topics. Our […]