Blog

Have you ever considered a staff incentive program to drive desired behaviors? As a follow-up to our recent article on Key Performance Indicators (click here if you missed it!), we’ll review ways you can motivate your team and how to build a goal-oriented workplace that aligns with your KPIs. 3 Common Goals of Incentive Programs: […]

In most cases, your website is the first place a patient will learn about your products and services. Your website has three key jobs: To be easy to navigate Offer educational content to stimulate patient interest Convert visitors into patient leads In this post, we’ll focus on your website’s third and most important job — […]

As a Midwestern practitioner, we know that your patients have different needs than those on the east and west coasts. In an effort to support your practice growth initiatives, we’ve compiled market survey data to reveal data-driven insights about how the Midwest is different, and to help you use data to identify potential growth opportunities […]

There are many metrics available to evaluate your inventory management key performance indicators (KPIs). In this article, we’ll share 3 common metrics used for optimizing inventory management. Utilizing these metrics will offer an analytical view of your revenue, purchasing decisions, sales promotions, and marketing strategies. KPI: INVENTORY TURNOVER RATE What it is: Inventory turnover […]

EMR software solutions can streamline processes, optimize internal workflow, and securely house all of your patient and business data in one place. In this article, we’ll review the top EMRs used for aesthetic practices and which features can have the most impact on your business. Below are several key features to look for when deciding which […]

Synergy surveyed Midwestern aesthetic practices about their ERM usage. The survey results revealed opportunities to increase clinic productivity by leveraging underutilized EMR features. This article reviews the top 3 EMR tools aesthetic practices surveyed are currently using and the three least used features that can support practice growth and efficiency. If you’re new to EMRs […]

A new patient is coming in for a first-time consultation. What happens next? Do you try to sell them something or spend time educating them to create a customer for life? Each patient requires a unique type of consultation based on their current knowledge, comfort level, and aesthetic goals. In this article, we will discuss communication […]

Customer education is key to building great relationships with your clients. Most patients have heard about facial services in the past, but often they’re unfamiliar with what makes a facial a medical service vs. a spa treatment. In this blog, we’ll discuss ways to describe different types of facials to your patients. Spa Facials and […]