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What’s playing on the TV in your waiting room? Judge Judy? The news? Instead, let’s use your waiting room experience to unlock key marketing opportunities. In this blog, we’ll identify ways to use patient wait time to add educational value and increase practice revenue. Here’s a list of digital educational tools to support up-selling and […]

Annual subscription programs provide many benefits for both patients and practices. For patients, membership plans spread costs across an entire year, making procedures more accessible. For practices, annual subscription programs keep patients returning for services more regularly and supports practice loyalty. Define Your Subscription Program Create a plan for long-term success: Determine KPIs: First, establish goals to […]

Patients are typically unaware of the wide variety of services and procedures that practices offer when they first walk in the door. Focus on equipping your front desk staff with the tools needed to successfully engage patients with educational materials for their aesthetic consultation. To improve patient satisfaction and increase your cross and up-sell opportunities, […]

Make a positive first impression with your patients by streamlining your booking and patient intake process. In this blog, we’ll provide four tips to optimize your processes to ensure a frictionless intake experience for your patients. High-Conversion Content: Prominently feature content on your website with online booking links. Use the following forms of […]

Harness the power of the check-out process to increase sales and create a lasting impression with your patients. In this article, we will discuss 5 effective ways your front desk staff can engage patients during check-out. #1 Retail Sales: Up-Sell on Skincare Items Educate your front-desk staff about the products on your shelves to empower […]

Take control of your digital presence today by using these 10 curated tools to help drive new, and existing patients to your website to book appointments and maintain loyalty: #1 Email Marketing Platforms Email marketing is one of the easiest ways to stay in touch with your clients. If you have an existing EMR or […]

What is the easiest way to describe your post-procedural skincare recommendations to patients? In two words: investment protection. Proper post-procedural skincare regimens can support faster recovery and lock-in results. In this article, we’ll discuss three ways to communicate with patients about the importance of post-treatment skincare. 1. It starts during the consult:During patient consults, always […]

In our last post, we discussed the importance of having a clear and concise value proposition. Now, we’ll walk through how to create one in this interactive activity. How well do you know your products and services? Are you familiar with all the ins and outs of what makes your business special? Defining your value […]