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Your value proposition is the foundational building block that will help drive your business. From messaging to an in-clinic experience, your value proposition lies at the core. First, let’s start with a simple question—what do you sell? If you said “injectables” or “skincare” you’re not wrong, but to uncover your value proposition, we need to […]

Texting is quick, convenient, and has become the preferred method of communication for many patients. Use texting to reach new and existing patients and drive patient engagement with timely, high-value messages. Text messaging, or short message service (SMS), have shown to have strong engagement rates for medispas. According to Reachify: “Statistics show that the email […]

Digital tools can strengthen your consultation process. We’ve picked our favorite three tools to support your patient consultation workflow. 1. Virtual ConsultationsPatients have become accustomed to having options for both first-time and returning patient consultations. If patients are too busy to carve out time for an in-person visit, a virtual consultation creates an opportunity to […]

In an effort to support Synergy customers who are offering The SaltFacial, we’ve created a new toolkit of success materials. Whether you’re hosting an event, training staff, selling packages, or educating patients, we’ve got you covered! The SaltFacial Presentation: Use this presentation to educate patients about the benefits of The SaltFacial as a whole-body treatment. […]

Greg Chernoff, BSc, MD, FRCS(C) and special guest Dr. Dale Koop review the benefits and applications of bipolar and monopolar radiofrequency in an aesthetic and reconstructive surgery practice. Key talking points include: Common surgical issues that benefit from bipolar and monopolar radiofrequency treatment Successful combination therapies How three-layer therapy works Supportive studies and research Case […]

Anxiety is not unique to first-time patients. Patients are often concerned about the pain associated with aesthetic procedures, even when they don’t say it out loud. Could this anxiety be costing your practice revenue? Are patients selecting less invasive procedures and stopping their aesthetic journey short of their long-term goals because of fear? If 1 […]

1 Offer Educational Training. Engage your staff in the Merz Institute of Advanced Aesthetics for complete product training courses. Allocate time to get up to date on the latest trends and practice-enhancing revenue opportunities. 2 Implement Virtual Technology. During COVID-19, many businesses are taking consultations online. Consider launching a teleconsultation program to keep your schedule as normal […]

It’s no surprise that new patients often have anxiety about their first-time aesthetic procedure. In this post, we’ll take a look at what first-time patients are worried about and how you can adapt your consultation progress to soothe their fears. Before you make any changes to your new patient consult process, conduct an audit of […]